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This web site certifiedbusinessappraisal.com states the following, "So your big decision about money is easier." Our analyzers noticed that the website said " We set what a company is worth, and explain why." The Website also said " Understand your part of the process. In less than 5 minutes. Certified Financial Planner, CFP. Registered Business Consultant, RBC Board Certified Business Appraiser, BCBA. Author Navigator Business Planner and Small Business Operations Audit. Know What Your Company Is Worth, and Why. SELL AND EXIT YOUR COMPANY? Your Most Valuable Assets." The website's header had Divorce business owner as the most important optimized keyword. It is followed by personal professional goodwill, valuation professional practice service, and succession planning which isn't as highly ranked as Divorce business owner. The next words certifiedbusinessappraisal.com used was medical dental professional. divorce was included but could not be seen by search engines.